With our Packit freezable personal lunch cooler bags you can keep food colder, fresher and safer than ever before – up to 10 hours, without a separate ice pack! Simply store the Packit in your freezer and pack it when you're ready to go. It's easy, non-toxic and conveniently roomy too. Once you go Packit, you'll never go back. Loads of great styles and colours to choose from.